Significance of Publication Planning

Publication planning is that part of the pharmaceutical landscape that ensures that data from pharma companies (clinical trials, commentaries on drug/device class, and other publications supporting the efficacy of drug/device) is disseminated through medical journal articles–an important aspect of pharma companies’ overall marketing strategy. To publish a mix of editorials, primary and secondary publication, and…

Ghostwriting in Medical Literature

Ghostwriting in Medical Literature

With the advances in medical technology and innovations in field of medical sciences and drug development, there has been widespread increase in scientific research papers. These scientific papers not only add volume to the medical literature, but also greatly impact the decision making of doctors and regulatory authorities. Doctors might make decisions pertaining to treatment…