Significance of Publication Planning

Publication planning is that part of the pharmaceutical landscape that ensures that data from pharma companies (clinical trials, commentaries on drug/device class, and other publications supporting the efficacy of drug/device) is disseminated through medical journal articles–an important aspect of pharma companies’ overall marketing strategy. To publish a mix of editorials, primary and secondary publication, and…

Writing an Original Research Article

What is an Original Research Article? Original research articles, the primary sources of scientific literature, are considered to have the highest level of evidence/quality of evidence. An article is considered an original research if; It is an article by the researchers who have conducted the study It is a report that elaborates the methodology and…

Healthcare Advertising

“Are you into healthcare advertising?” “Yes!” “Oh! It involves so much medical jargon, and little opportunity for creativity! Do you enjoy your job?” I have been part of several such conversations, and through this blog, I would like to touch upon some facets of healthcare advertising that may partly undermine (and partly reinforce!) the stereotypes…

Health Economics and Outcome Research

Health Economics and Outcome Research

Health economics and outcomes research (HEOR) activities comprise of Pharmacoeconomics (PE) research and health technology assessment (HTA) activities. Health economics (HE) is applied to analyze the economic aspects of health and healthcare, with focus on the costs and consequences of healthcare interventions. PE, a sub-discipline of HE, provides a comparative value assessment between two pharmaceutical…

Transparency in Scholarly Publishing

A research publication is considered as the highest-level medium of dissemination of research findings. Scholarly publications play an important role in disseminating findings, thoughts, and analysis to the scientific, academic, and lay communities. Transparency is an ethic that strengthens the credibility and integrity of research work as well as bonding among the scholarly communities. Due to…

World Malaria Day (25th April 2018)

World Malaria Day (25th April 2018)

“Ready to Beat Malaria” World Malaria Day has become a global phenomenon and is celebrated on 25th April every year since its inception in 2007. This year’s global theme for World Malaria Day is ─ “Ready to Beat Malaria”. This theme encloses the universal goal of developing a malaria-free world. Further, it emphasizes the progress…

World Blood Donor Day

Nations around the globe celebrate World Blood Donor Day (WBDD), every year, on 14th June. The event was established in 2004 not only with the purpose to aware people about the importance and necessity of safe blood and blood products, but also to thank all the blood donors for their unconditional intention and effort to…